Fridays and Saints Go Marching In!



Future Sports Marketing is proud to have collaborated with both Fridays and Southampton FC Women to deliver the Saints’ first ever women’s team partnership in the club’s history.


Global restaurant chain Fridays will become the team’s official back of shirt sponsor for the 2021/22 season, illustrating its commitment to the city of Southampton and to supporting the continued growth of women’s football.


The deal follows Southampton FC Women’s successful campaign and promotion to the FA Women’s National League Southern Premier last time out. As well as shirt branding, this season-long deal will also include match day experiences, player appearances and official merchandise.


Dan Staples, Chief Marketing Officer at Fridays, said:


“This is a perfect partnership for Fridays in so many ways. A match up of the iconic red and white stripes, the popularity of our two restaurants in the city and above all, the huge ambition Southampton FC Women have following their recent promotion. We are very excited to see Fridays on the back of the team shirts and we can’t wait to work closely with everyone at Southampton FC to help raise the profile of the women’s game.”

Sarah Batters, Director of Marketing & Partnerships at Southampton Football Club, added:


“We are delighted to be partnering with Fridays in what is a very exciting time for Southampton FC Women, as they continue their journey towards the highest levels of women’s football.

Fridays is already a popular destination in Southampton and today’s announcement affirms the restaurant chain’s commitment to the city to help drive the profile of women’s football. We’re looking forward to a long and successful partnership that celebrates that Fridays feeling, seven days a week.”