With New TV Deal, Brands See Value in Women's League - FSM in Reuters


Future Sports Marketing have been featured in a recent article on Reuters discussing the boom in women's football and its growing appeal to brands.


Co-founder Chris Cook explained “viewing figures are estimated to explode by around 300% and consequently we’ve seen a rapid increase in the number of brands who are keen to explore commercial opportunities in the women’s game. Many of these brands might have previously viewed investing in women’s football as a CSR initiative but the TV broadcast deal has caused a major shift and they're now seeing it as a mainstream sport in its own right with audiences to match,"


For full article click here: https://www.reuters.com/lifestyle/sports/with-new-tv-deal-brands-see-value-womens-league-deals-2021-09-03/