We are laser-focused on delivering emerging and contemporary marketing techniques
to ambitious brands and sports organisations looking to elevate their proposition.
We work with unique, contemporary rights-holders, media partners, influencers and properties
that understand better modern-day Sports marketing is not just about a logo on a screen.
We seek to strategically match them with like-minded brands that share the same
ambition and vision to deliver world-class partnerships and activations.
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MANAGING DIRECTOR
& CO-FOUNDER - London
Karim is the former CCO at West Ham United, and Rangers Football Club, delivering record-breaking partnerships and globally recognised brand activations with both historic teams. Karim’s global sports network is extensive, and he has negotiated over £170m worth of partnership deals in his career to date.

MANAGING DIRECTOR
& CO-FOUNDER - London
Tom is a senior leader in the sports industry with a passion for driving growth in scale-ups and disruptor companies. He has extensive and varied management consulting experience across multiple industry sectors, notably Financial Services including working for some of the world’s largest and most complex banks - HSBC, Deutsche Bank, RBS and others.

COMMERCIAL
DIRECTOR - Dubai
Lawrence has proven experience delivering high-value commercial relationships. Most recently at AFC Bournemouth, he led a portfolio valued in excess of£19 million. He holds experience spanning the Premier League, EFL, global brands, and agency advisory, he has a strong track record of building outcome-driven partnerships that connect brands with relevant audiences.

PARTNERSHIPS
DIRECTOR - London
Ryo specialises in creating high-value, bespoke sponsorships across global sports properties, leveraging international experience across Japan, North America, and Europe. With over seven years in management consulting, commercial strategy development for Celtic FC, and an MBA in Football Industries, he helps brands enter and scale in global markets.
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