HOW WE PLAY
Our Approach
Future Sports Marketing delivers cutting edge partnerships between progressive sports properties and ambitious brands seeking to build mass awareness and engagement.
We help brands harness the power of sport to cut through the noise and build strong, efficient partnership strategies that deliver significant results.
Significant Global Experience
We work with global brands in different sports and leagues such as the Premier League, Serie A, La Liga, NFL, NBA, and F1; we genuinely have the ability to drive global reach and global partnerships.
Led by Proven Global Experience
FSM is the only agency owned and led by a former Premier League CCO giving brands direct access to decision-makers and real commercial influence.
Who We Are
KARIM VIRANI
LAWRENCE BISGROVE
KARIM VIRANI
MANAGING DIRECTOR
& CO-FOUNDER - London
Karim is the former CCO at West Ham United, and Rangers Football Club, delivering record-breaking partnerships and globally recognised brand activations with both historic teams. Karim’s global sports network is extensive, and he has negotiated over £170m worth of partnership deals in his career to date.
THOMAS HOULT
LAWRENCE BISGROVE
KARIM VIRANI
MANAGING DIRECTOR
& CO-FOUNDER - London
Tom is a senior leader in the sports industry with a passion for driving growth in scale-ups and disruptor companies. He has extensive and varied management consulting experience across multiple industry sectors, notably Financial Services including working for some of the world’s largest and most complex banks - HSBC, Deutsche Bank, RBS and others.
LAWRENCE BISGROVE
LAWRENCE BISGROVE
LAWRENCE BISGROVE
COMMERCIAL
DIRECTOR - Dubai
Lawrence has proven experience delivering high-value commercial relationships. Most recently at AFC Bournemouth, he led a portfolio valued in excess of£19 million. He holds experience spanning the Premier League, EFL, global brands, and agency advisory, he has a strong track record of building outcome-driven partnerships that connect brands with relevant audiences.
RYO TAMURA
LAWRENCE BISGROVE
LAWRENCE BISGROVE
PARTNERSHIPS
DIRECTOR - London
Ryo specialises in creating high-value, bespoke sponsorships across global sports properties, leveraging international experience across Japan, North America, and Europe. With over seven years in management consulting, commercial strategy development for Celtic FC, and an MBA in Football Industries, he helps brands enter and scale in global markets.