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Sports Marketing × Partnerships × London × Dubai

THE FUTURE OF SPORTS MARKETING IS NOW.

The boutique sports marketing agency delivering world-class partnerships, sponsorship strategy and brand activations across global sports.

Football Esports Formula 1 Rugby Tennis Basketball Cricket
Sports Marketing Agency
Sponsorship Strategy
Partnership Brokerage
Brand Activation
Esports Marketing
Rights-Holder Advisory
Football Sponsorship
Global Sports Networks
Sports Marketing Agency
Sponsorship Strategy
Partnership Brokerage
Brand Activation
Esports Marketing
Rights-Holder Advisory
Football Sponsorship
Global Sports Networks
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Partnerships Deals Delivered
0
Individual Sports Partnerships Delivered
0
Continents Covered
0
Years Combined Experience
Notable Partnerships & Properties
Premier League
EFL
Formula 1
Esports
Rugby Union
Tennis
Basketball
Cricket
Premier League
EFL
Formula 1
Esports
Rugby Union
Tennis
Basketball
Cricket
How We Play

A BESPOKE APPROACH.

We are a boutique sports marketing and partnerships agency, laser-focused on delivering emerging and contemporary techniques to ambitious brands and sports organisations. Modern sports sponsorship is not just about a logo on a screen — it is about creating meaningful, measurable partnerships that drive real brand value.

Forward-thinking partnerships that deliver mutual wins across every relationship.
futuresportsmarketing.com
01

We Understand

We listen, form views and ask questions. We take time to fully understand our clients' commercial needs, objectives and challenges — putting us in the best position to formulate efficient, impactful solutions.

02

We Plan

We isolate and fixate on the right audiences, demographics and engagement channels — building a bespoke strategy with the right properties to unequivocally deliver commercial benefit.

03

We Win.

We harness deep relationships across global sports to negotiate impactful partnerships — executed across digital, broadcast and experiential — delivering mutual wins across every relationship.

Forward-Thinking Partnerships
Rights-Holders · Media Partners · Influencers · Brands

We work with contemporary rights-holders and media partners who understand sports sponsorship must go beyond visibility — strategically matching them with like-minded brands sharing the same ambition.

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What We Do

SPORTS MARKETING SERVICES

01

Sponsorship Strategy

Bespoke sports sponsorship consultancy identifying the right properties to match your brand objectives, audience and commercial ambitions across all major sports and global territories.

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02

Partnership Brokerage

End-to-end sports partnership brokerage across football, esports, rugby, F1 and beyond — negotiated by leaders with £260M+ in deals delivered globally across every major market.

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03

Brand Activation

Full-service sports brand activation and campaign execution across digital, experiential and broadcast channels — driving genuine fan engagement and measurable return on investment.

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04

Rights-Holder Advisory

Commercial strategy advisory for sports rights-holders and clubs — from revenue diversification to global brand partnership development, activation planning and execution.

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Leadership

THE TEAM

Leadership with over £260M+ in sports partnership deals delivered globally.

Karim Virani
Karim Virani
Managing Director & Co-Founder
London

Former CCO at . Personally negotiated over £170M in partnership deals spanning the Premier League, Scottish Premiership and global brands.

LinkedIn
Thomas Hoult
Thomas Hoult
Managing Director & Co-Founder
London

Senior leader driving commercial growth in scale-ups and disruptor sports organisations. Consulting experience including HSBC, Deutsche Bank and RBS.

LinkedIn
Lawrence Bisgrove
Lawrence Bisgrove
Commercial Director
Dubai

Most recently at , leading a partnerships portfolio valued in excess of £19M — spanning the Premier League, EFL and global brands.

LinkedIn
Ryo Tamura
Ryo Tamura
Partnerships Director
London

Bespoke sports sponsorship across global properties. International experience across Japan, North America and Europe. Commercial strategy at .

LinkedIn
£260M+

In sports partnership deals delivered across global markets — from Premier League football to global esports, rugby, Formula 1 and beyond.

Work With Us

LET'S BUILD
SOMETHING
EXCEPTIONAL.

Ready to elevate your sports marketing and partnerships strategy? Get in touch with the team today.

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