HOW WE PLAY
We are laser-focused on delivering emerging and contemporary marketing techniques to ambitious brands and sports organizations looking to elevate their proposition.
We work with unique, contemporary rights-holders, media partners, influencers and properties that understand better modern-day Sports and Esports marketing is not just about a logo on a screen.
We seek to strategically match them with like-minded brands that share the same ambition and vision to deliver world-class partnerships and activations.
We listen. We form views. We ask questions. We take the time with our clients to understand their needs, objectives and challenges; putting us in the best position to be able to start formulating efficient, impactful and compelling solutions.
We will isolate and fixate on the right types of audience, demographic and engagement that will
drive the right kind of brand value, before building a strategy directly with the right properties that will unequivocally drive benefit.
We harness our relationships in the industry to negotiate and drive impactful and efficient
partnerships which we can also execute across all forms of digital and activation. Delivering mutual
wins across all relationships.
MEET THE TEAM
Karim is the former CCO at West Ham United, delivering record-breaking partnerships and globally recognised brand activations. With significant experience in digital for some of the UK’s biggest FTSE 100’s, Karim was the first to sign an esports star to a Premier League football club.
Greg is a senior leader with over 17 years of strategic experience. As a performance marketing expert, Greg has delivered strategy across a significant body of work including blue-chip organisations such as Sky Bet, Ticketmaster & The Body Shop and a number of small / medium sized business across both B2B and B2C.
Lawrence is a partnerships specialist with experience across the gaming and property industries. Lawrence is key to understanding the objectives of our clients and has a proven track record of building and executing successful growth strategies across different verticals and marketing channels.
Chris is an experienced leader in all things growth (marketing, digital transformation, commercial partnerships). Chris has more than 20 years experience of the creative sector and has led award-winning work for some of the world's biggest brands. His experience includes being Head of Partnerships at WeWork, a director at WPP and running his own 'creative incubator' consultancy with offices in London and Moscow.