Delta Helps Forest Deliver

Updated: Oct 13



Future Sports Marketing is excited to announce a long-term partnership between Delta Fulfilment and Nottingham Forest.


The online order fulfilment service is set to become Forest’s official logistics supplier, enabling the club to benefit from Delta’s industry leading e-commerce fulfilment management systems. Delta will become a critical part of Forest’s retail business with the club stocking a full range of products at Delta's 350,000 sq.ft warehouse in the Northwest, one of the largest in the UK.


Nottingham Forest has one of the most popular online retail sites in the EFL, selling an array of iconic Forest merchandise. Supporters can now benefit from next day delivery on Forest’s entire range, from training wear to gifts and personalised items.


To celebrate the partnership Delta will be surprising two lucky fans with signed Forest shirts as a surprise gift, with those ordering between the 11-17 October automatically entered into the competition.


David Cook, Nottingham Forest Chief Commercial Officer, said: “Our online store now makes up the majority of our retail business and this continues to accelerate as a result of Covid. Therefore, the club has been looking for ways to enhance our service offering to supporters.


This important partnership will help us improve in the delivery and fulfilment of online orders to fans and we look forward to working closely with Delta as experts in retail logistics and fulfilment. We have been really impressed by their enthusiasm to work with Forest and share in our ambition of putting customer service at the centre of the business."


Dani Mechlowitz, Delta Fulfilment Managing Director said: "It is an honour and a pleasure to be working with a club steeped in history and who have such a loyal fan base which extends worldwide. There is a positive energy running through the club right now and we look forward to continuing our work with them in the future."


Karim and the team at FSM were integral in pushing this deal through, ensuring both sides hit their goals and requirements and to help get things signed and sealed as fast as we could, look forward to working again with FSM”


Future Sports Marketing is delighted to have facilitated the deal and is pleased to have partnered Delta with an iconic club to match Delta’s ambition in becoming the number one choice in retail logistics across football.