Fintech in Football: The Industry Partnership That’s Kicking Off



Future Sports Marketing are delighted to have been involved in The Fintech Times’ recent article Fintech in Football: The Industry Partnership That’s Kicking Off - assessing the upsurge in partnerships between Fintech brands and football in the industry’s attempt to break down the barriers to entry for a global football audience.


With collaboration being central to the many Fintech brands with partnerships in football, fans can be truly excited by the prospect of seeing their team partner with a Fintech brand which has the power to elevate their experience while the industry looks to grow exponentially using football as an idyllic platform to do so.


The article includes interviews with Future Director Chris Cook, Paul O’Brien the Commercial Director of Watford FC and Chris Williams, Commercial Director of Southampton FC, all discussing how clubs have been working with Fintech brands to add value to the fan experience in ways brands from alternative sectors cannot, from

innovating aspects such as stadium entry to purchasing the team’s latest strip.



Read More: https://thefintechtimes.com/fintech-in-football-the-industry-partnership-thats-kicking-off/