Future Sports Marketing is delighted to have collaborated with Rangers Women and Fridays on a two-year kit partnership. The global restaurant chain is set to become Rangers Women’s official back of shirt sponsor, with Fridays’ branding also featuring prominently at Ibrox and Rangers’ training centre, home of the SWPL side.
The deal concludes five partnerships across women’s football for Fridays, demonstrating the brand’s commitment to the development of the women’s game. The multi-club partnership strategy has been developed to improve diversity and inclusion in football and inspire the next generation of female players across the UK.
The Fridays logo will feature in gold on Rangers Women’s 150th anniversary kit, which gets its first outing against Forfar Farmington on Sunday 5th September in the Scottish Women's Premier League’s season opener.
Speaking on the partnership news, Dan Staples, Chief Marketing Officer at Fridays, said: “Scotland has a special place in the heart of Fridays due to our fans in the country being loyal, lively and enthusiastic. We’re proud to partner with one of the most recognisable teams in world football, Rangers Football Club and work with them over the next two years to promote the importance of women’s football. We are really excited to see Fridays on the back of the team shirts and can’t wait to see what Malky and the team can achieve this year.”
Scott Williams, Rangers’ Football Club Head of Commercial Partnerships, added: “We are delighted to announce this Official Partnership with the global restaurant chain Fridays, ahead of an historic season for the club as we celebrate our 150th anniversary.
We recognised Fridays’ commitment towards the women’s game right from the beginning of our discussions and are confident this partnership will allow us to work together to continue to increase awareness of women’s football.
A big thanks to the team at Future Sports Marketing for helping us to make this partnership happen. They understood the strategic goals of both parties and clearly demonstrated their expertise and creativity by helping to broker a partnership that perfectly aligns with both Rangers’ ambition to grow the women’s game and Fridays’ commercial objectives.”