Future Sports Marketing is thrilled to be involved in the season-long partnership between Everton Women and Fridays. Fridays is set to become the Official Restaurant partner of the Women’s Super League side, as the global restaurant chain continues to build their presence within women’s football.
Fridays branding will be visible pitch-side at Walton Hall Park stadium, the home of Everton Women as part of a partnership that celebrates the women’s game and Fridays commitment to the city of Liverpool.
Everton Women will kick start their WSL campaign against last year’s runners-up Manchester City on Sunday 5th September, before travelling to champions Chelsea the following weekend.
Danielle Turner, Everton Women Club captain, added: "It's great to have Fridays partnering with the team and also pledging to help raise awareness and celebrate the successes of women in sport.
The growth of the women's game over the past few years is there for everyone to see and, as a Club, we have been moving in a really positive direction both on and off the pitch.
We're all so excited now to get the season under way and it’s fantastic to have Fridays as our newest supporters."
Sporting and Commercial Director for Everton Women, Sarvar Ismailov, said: "This is a fantastic new partnership with Fridays to lead us into the 2021/22 season - one we are confident will see the team continue to build on the encouraging progress that has been made in the past few years.
Fridays are passionate about the Women's game, illustrated by their commitment in partnering with a number of clubs this summer. We are proud to become a key part of that and we look forward to working closely with them to further promote the incredibly bright future of both the game and Everton Women."
Speaking on the partnership news, Dan Staples, Chief Marketing Officer at Fridays, said: “It’s an absolute pleasure to be the Official Restaurant Partner of Everton Women this season. After a busy summer of signings, we are excited to watch and support the team as they challenge for honours this season.
Furthermore, we are very proud to work with everyone at Everton Women, and our four other new club partners, to help raise the profile of the women’s game and inspire the next generation.”